Piping Club approached me as a startup looking to launch an online platform for piping enthusiasts around the world. The client needed an e-commerce website that would support both physical merchandise sales and a subscription sales.

The primary goal was to create a platform where members could easily sign up, manage their accounts, and access exclusive piping content, including instructional music videos and downloadable resources that would be updated on a monthly basis. Usability and clarity were key priorities, particularly around the registration process and the user account area.

In addition to the website, the client required a complete brand identity to support the launch of the platform. The client wanted a vibrant, bright brand identity with a playful and approachable feel that would appeal to both new and experienced piping enthusiasts.