Tudu is a new risk assessment app designed to support the management of childcare settings. The client required a marketing website that clearly communicated the app’s functionality, value, and benefits to a range of childcare professionals.

A key objective was to translate a complex digital product into clear, accessible messaging for different user groups, like nurseries and childminders. Each audience required tailored content that highlighted specific solutions relevant to their needs, while maintaining a cohesive overall structure.

Close collaboration with the app development team was essential to fully understand how the product worked and to accurately represent its features and workflows on the website. Creating detailed mockups was a big part of the project, helping to reflect both the technical capabilities of the app and the needs of its users.